![]() ![]() Make sure you make your messages personal and show that you’ve done your research. Its our mantra here, at Sopro, personalisation is key. It’s time to reach out, but you want to make sure your messaging will get your prospects’ attention. It also means you can stay organised and keep track of your sales pipeline more effectively. When you save a lead or account, you will receive real-time updates on their activity on LinkedIn, such as changes to their job title, company, or location, so it can be a great way to make sure they’re still relevant to you. The “Save leads” and “Save accounts” features in LinkedIn Sales Navigator allow you to keep track of the prospects and target accounts that you are interested in. Make sure you’re saving leads and accounts.For example, if you’re your scope on LinkedIn is broader than just Head of Sales (which it always will be), you can search Head of Sales AND Chief of Sales, and LI will bring back both results. This time of search means when you’re looking for a specific type of prospect, you can narrow done your search using keywords. LinkedIn Boolean search is a search technique that allows users to combine keywords and operators (AND, OR, NOT) to produce more specific and targeted search results on the LinkedIn platform. Sure, you might know who you want to target in theory, but you need to know how many prospects actually fit that bill. It’s also a good idea to map out your market. Working on an Ideal Customer Profile is a great place to start, and this is something you can share across the entire company – whether you’re a start-up or an SME. So you need to look professional and engage on LinkedIn with the right kind of media you want people to see you engaging with.īefore you can utilise LI SN, you need to nail down your target audience. Your prospects will see your profile, and often it’ll help them to determine if they want to talk to you or not (and most importantly, buy from you or not). Setting up your profile… it’s obvious, isn’t it? But there are actually a few things you need to consider before you go live. So, we’ve spoken about what LI SN has to offer, but how can you actually use it to get leads and sell more? Sales Navigator pages: Sales Navigator Pages are customised pages that allow you to track leads and accounts, save leads and accounts for later, and receive real-time insights about your prospects.InMail: Sales Navigator allows you to send InMail messages to prospects even if you’re not connected with them on LinkedIn.Account and lead insights: Sales Navigator provides account and lead insights that help you understand your prospects better, such as their recent activity on LinkedIn, their company news, and their job changes.Advanced search: It allows you to conduct advanced searches using a range of filters, such as location, job title, and company size, to find prospects that fit your ideal customer profile.Lead recommendations: Sales Navigator provides personalised lead recommendations based on your preferences, such as industry, company size, and job title.With advanced search and filtering options, real-time updates on leads and accounts, and personalised insights, this version of LinkedIn empowers you to focus your efforts on the prospects most likely to convert and to stay up-to-date on the latest developments in your industry. What can LinkedIn Sales Navigator do for me? It is a premium subscription service (which means you have to pay for it!) offered by LinkedIn that provides a range of advanced features and tools that are not available on the regular LinkedIn platform. LinkedIn Sales Navigator is a sales management tool designed for sales professionals, sales teams, and businesses (big and small) to improve their sales performance on LinkedIn. So whether you’re a seasoned sales pro or just getting started, read on to discover how LinkedIn Sales Navigator can help you take your sales game to the next level. From setting up your account and exploring search functions to using the lead recommendations feature and tracking your progress, we’ll cover the LinkedIn Sales Navigator best practices. In this guide, we’ll walk you through everything you need to know to get started with LinkedIn Sales Navigator. LinkedIn Sales Navigator is a powerful tool designed to help you find and engage with the right prospects, build meaningful relationships, and, ultimately, drive more sales. ![]() That’s where LinkedIn Sales Navigator comes in. With so many potential customers out there, it can be overwhelming to know where to start. Beginner’s LinkedIn Sales Navigator guide 2023 (updated)
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